Brand Development Services
In today’s era of branding and influence, many industries are undergoing significant disruption. However, not all disruptive ideas provide sustainable and innovative alternatives that are deeply rooted in the industry’s foundations.
The wine industry thrives on a rich tradition that supports technological advancements, enhancing product quality and promoting sustainable production.
Modern day wine merchants, including Urban and Virtual Wineries, embody the preservation of tradition and the innovation driving the wine industry’s evolution.
This is where we come in and help you realise your wine vision.
We specialize in crafting and developing unique beverage brands tailored to meet the diverse needs of our clients.
Our portfolio includes:
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A range of still and sparkling wines
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Aromatised wines and wine-based cocktails
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Reduced alcohol and alcohol-free wines
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Wine Distillates like Brandy, Grappa, Pisco and Marc
We pride ourselves on our ability to source products that adhere to various sustainability and ethical standards, including amongst others; Organic, Fairtrade, and Biodynamic certifications.
1. Where do you start?
Starting a wine brand requires vision and strategic planning. Together with our brand specialist partners, we work to provide comprehensive and professional services to bring your wine vision to life.
So, tell the world a story through your very own wine brand. We will help you navigate through the complete development process from Concept to Market-ready product, or we can tailor our service based on your requirements.
2. How do we fit in?
We use reliable market research to identify key industry trends, analyse specific segments, and identify potential opportunities. We focus on sustainable, future-forward wine brands in different segments. The wine producers we work with have a philosophy that aligns with our vision of the wine world. Exceptional wine, in harmony with nature; Today, Tomorrow, Forever.
Our service is available to new business/brands planning to enter the trade and to existing brands that are looking to re-brand and/or expand their product range. We will build and refine your brand identity and develop products that align with your vision.
3. Summary of our process
Phase 1. First Consultation – During our first meeting, we discuss your vision as well as the goals and expectations for your wine brand. This includes understanding your target market, desired wine style, and any specific needs and requirements you may have. We will also provide an overview of our services and answer any questions you may have.
Phase 2. Second Consultation – We provide you with a draft plan and a product roadmap.
Phase 3. Approval of Plan and Roadmap
Phase 4. Start of Project
4. Market Research and Concept Development.
Understanding your target market and your competition will help identify your unique selling proposition. We conduct thorough market research to identify trends and competitors within the chosen segment in the wine industry. Based on this research, we will develop a concept for your wine brand. The Brand Concept is in line with the Key market drivers, trends, and consumer preferences.
The concept development includes creating your Brand and Consumer Archetypes which partly inform the decision for the region or appellation where we will source the wine, the wine style & flavour profile, and most importantly the brand positioning.
5. Branding and Packaging Design
Our design team will create a strong brand identity for your wine. We create all the design assets including marketing materials, packaging, and packing labels. We ensure that your branding reflects the quality and style of your wine and appeals to the target market.
Sustainable and alternative packaging formats such as light-weight glass bottles appeal to environmentally conscious consumers. They help reduce the product’s carbon footprint and can help enhance the brand’s image as a responsible and forward-thinking company.
6. Sourcing and production
We collaborate with winemakers from different wine producing countries to develop your wine brand. Your wine range can be comprised of wines from a single appellation, or it can be an eclectic, but homogenous mix of wines from different regions. We lead the processes and work to achieve the desired quality and provide regular updates and samples for your approval. Once you approve the wine, we will oversee the packaging process. This includes quality control checks at every stage to ensure consistency and excellence.
7. Legal Compliance
Regulatory compliance & trademark protection (if required).
8. Feedback after product launch
We use the feedback that you provide after 8, 12 & 24 weeks and make adjustments to the strategy, as necessary.